Heineken signs up Jose Mourinho to star in Champions League ad

13 September, 2016

Heineken has splashed the cash to recruit Man Utd boss Jose Mourinho for a new TV ad to coincide with the new 2016/17 season.

Heineken sponsors the UEFA Champions League and decided that Mourinho, twice a winner of the competition with Porto and Inter, was the perfect fit.

The film, called Prep Talk, was filmed by Snatch and Lock Stock director Guy Ritchie, who also directed David Beckham in an ad for Haig Club.

It sees Mourinho deliver a passionate and motivational address to fans across the globe. He challenges them to “prepare for match night, no matter where they are in the world and no matter what time zone they are in”.

Gianluca Di Tondo, senior director at Heineken, said: “Preparing for UEFA Champions League match night makes the experience even better.

“With a little bit of thought and effort, fans and their friends will have a greater experience. But sometimes a little inspiration is needed, and who better to motivate them to champion the match than Jose Mourinho.”

Mourinho said: “Heineken has been on the touchline with me through my whole UEFA Champions League career.

“I like what the brand stands for, especially its stance on responsible drinking. Filming the Prep Talk was a new, and very enjoyable, experience. Guy Ritchie is a great coach, and definitely got the best out of me.”

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know