Goa Premium gluten-free beer spills into off-trade

05 September, 2016

Viiking Ventures has now made its gluten-free Indian canned beer available for the UK drinks retailers, following growing consumer demand and success in the on-trade.

The gluten-free 4.8% abv Goa Premium Beer is packaged in 500ml cans, which are priced at £1.39. Until now the striking can, which depicts a Goan beach party scene, has only been available in the UK in restaurants in 340ml format alongside 650ml bottles.

Goa Premium Beer director, Frank Sequeira, said: “We have been bombarded with enquiries, not just from coeliacs and those with a gluten intolerance who want to drink our beer at home, but also from those customers who discovered the authentic Indian product in restaurants and like the clean, sharp, refreshing taste.”

The beer, which is brewed using a unique malt and maize-based recipe, is already available in around 300 bars and restaurants in the UK with strong sales reported from top London venues such as The Painted Heron, and leading regional restaurants such as Chilli Pickle in Brighton.

The beer is brewed from a brewery on the banks of the Kushavati River in India. 




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter