Sud de France reveals UK anniversary plans

15 August, 2016

Sud de France, the umbrella brand for wine, food and tourism products from southern France, has announced that its 10th anniversary celebrations will commence shortly after its Portfolio Tasting event in London on 5 October.

The brand covers a newly-extended region of Occitanie, previously Languedoc-Roussillon, in southern France; the wine tasting event includes 150 wines from Languedoc, the Roussillon and the South West.

“Sud de France has grown and achieved a great deal since its creation in 2006 and we look forward to celebrating this with our friends in the UK”, said Isabelle Janaan, executive director of Sud de France. “We will be announcing some big, exciting news at the celebration, which will define the future of this incredibly successful brand.”

Visitors will also be able to pick up a Midi Card, Sud de France’s new loyalty card. Stamps will be given out to members each time they attend a Sud de France event, and those with a full card will receive a mixed case of premium wines from the region. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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