New look for Bulmers cider range

04 August, 2016

Heineken has overhauled the design for its Bulmers cider range, with new-look bottles due in stores this month.

The company said the move would “drive value in the category and build retailers’ businesses by commanding a premium price”.

Cider director Emma Sherwood-Smith said: “We’re clearly calling out Bulmers’ 130 years of cidermaking expertise.

“We continue to push the boundaries of cider, with our new look, our consumer marketing and our associations through music, partnerships and festivals.

“The cider shelves are getting more competitive, so it’s right that the most famous packaged cider brand should stand out on the shelf.

“This £2 million relaunch of Bulmers injects excitement and stand-out in the cider category.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter