Pyrat XO rum joins Spirit Cartel range

03 August, 2016

Spirit Cartel has added Pyrat XO Reserve rum to its portfolio.

The rum is a blend of rums, some aged for up to 15 years in a solera system, and comes in individually-numbered decanters featuring the image of Hoti, a Buddhist god of contentment considered to be the patron saint and protector of bartneders.

Charles Marshall, Spirit Cartel’s “consiglieri”, said: “We take on brands with provenance and stories that challenge, shake up the market and inspire bartenders and we think this rum will do just that.”

The rum has an rrp of £39.99 and is available to the luxury off-trade as well as the on-trade.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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