UK off-trade and international cider sales boost Heineken figures

01 August, 2016

Heineken has reported low single digit volume growth in the UK driven by a strong off-trade performance.

The company said that sales of premium brands in both beer and cider performed strongly, driven by Heineken lager.

It said that pricing in the UK remained “challenging”.

The UK performance contributed to a 2.4% increase in Heineken’s revenue in Europe in the first half of 2016, with operating profit in the region up 15.7%.

Heineken’s group operating profit rose 12.6% on a revenue rise of 4.7%.

Chief executive officer Jean-François van Boxmeer said: "Europe contributed to our results with positive momentum and a clear focus on operational excellence.

“We are convinced that our well-balanced global footprint, sustained investment in brands and innovation, and focus on the premium segment continue to give us a unique competitive advantage to win in our markets.”

Strongbow Dark Fruit, Strongbow Cloudy Apple and Old Mout “underpinned” cider growth in the UK, the company said.

Cider volumes saw double digit increases overall with strong growth in Canada, the Czech Republic, Ireland, Mexico and Romania.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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