Asda appoints Lynsey Grace to head up its wine team

20 July, 2016

Asda has refreshed its BWS team following the recent departure of Ed Ashley, who held the role of senior buying manager for wine.

The supermarket retailer has now appointed Lynsey Grace as head of the wine team to replace Ashley who has relocated to Australia to work for Coles.

Grace said to OLN: “I am over the moon to be back and heading up the wine department. I have a fantastic team who are currently working on some exciting and new ideas for 2017. I have been lucky enough to work across BWS over the last few years, so hopefully I will be able to bring some wider category learnings back to wine.”

Grace previously held the role of buying manager for wine, before leaving to become senior buying manager for beer and then most recently spirits.

A spokesperson for Asda told OLN: “Lynsey Grace has a lot of experience in the BWS category and is bringing this to the wine team.”

Ben Montgomery has taken over from Grace as senior buying manager in spirits for Asda. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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