Strongbow drives support for Team GB with its ĎLetís Own Ití campaign

15 July, 2016

Strongbow has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016.

The ĎLetís Own Ití campaign issues a rallying cry to the nation to get together and cheer for Team GB this summer. The campaign will run across a number of channels including TV, radio, digital and social media. The TV ad will run from 14 July for six weeks.

Cindy Tervoort, marketing director at brand owner Heineken, said: ďWe want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB. The pride and enthusiasm we experienced as a nation in 2012 was incredibly special and we anticipate that our campaign will help the nation feel it once again.Ē

This is the first campaign to run across all Strongbow variants, which include Strongbow Original, Strongbow Dark Fruit and Cloudy Apple. It is supported in-store with special Team GB packaging across the full range as well as a a

†chance for consumers to win limited edition Strongbow Cloudy Apple pint glasses.†




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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