Strongbow drives support for Team GB with its ‘Let’s Own It’ campaign

15 July, 2016

Strongbow has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016.

The ‘Let’s Own It’ campaign issues a rallying cry to the nation to get together and cheer for Team GB this summer. The campaign will run across a number of channels including TV, radio, digital and social media. The TV ad will run from 14 July for six weeks.

Cindy Tervoort, marketing director at brand owner Heineken, said: “We want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB. The pride and enthusiasm we experienced as a nation in 2012 was incredibly special and we anticipate that our campaign will help the nation feel it once again.”

This is the first campaign to run across all Strongbow variants, which include Strongbow Original, Strongbow Dark Fruit and Cloudy Apple. It is supported in-store with special Team GB packaging across the full range as well as a a

 chance for consumers to win limited edition Strongbow Cloudy Apple pint glasses. 




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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