Citra hop beer leads the way for Oakham

29 June, 2016

Citra, which Oakham Ales launched five years ago, has overtaken JHB as the brewer’s most popular ale, ending its 23-year position in the top spot.  

Oakham was the first UK brewer to launch a single varietal beer using the Citra hop, back in 2009.

The 4.2% abv beer has now overtaken JHB (Jeffrey Hudson Bitter), which has been the brewery’s best-seller for the past 23 years and continues to grow its market share.

The beer was a result of production director’s John Bryan being “bowled over” by the Citra hop on his annual hop research trip to the USA. He arranged for a batch to be flown back to the UK, which led to the launch of Citra.

Strong sales ensured it quickly secured a permanent place in Oakham Ales’ cask and bottle range in 2011.

The beer is a light, refreshing beer with pungent grapefruit, lychee and gooseberry aromas, leading to a dry bitter finish.

John Bryan, Oakham Ales production director said: “I am extremely proud that the beer I created just five years ago, is now such a fantastic seller. I knew as soon as I came across the Citra hop that it was something special and it seems that our customers agree”.

Adrian Posnett, managing director of Oakham Ales said: “We are proud to have been the first brewer in the UK to produce a single varietal hop beer using Citra. We are not afraid to try something different and being a smaller brewer, we have the flexibility and independence to follow our instincts and produce innovative beers.  Citra has sold exceptionally well and we are now selling in excess of one million pints per annum.

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