Irish craft brewer Brú in UK off-trade push

29 June, 2016

Irish craft brewer Brú is targeting the UK off-trade with a range of bottled beers.

The range comprises the gluten-free Brú Lager, Dubh stout, Rí IPA and Rua red ale.

The brewery is based at Trim in County Meath and was set up by Daire Harlin, Patrick Hurley and David O’Hare in 2013.

It claims to be the best-selling craft brewer in Ireland’s Super Valu chain.

UK sales are being handled in-house by the company’s own export manager.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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