Bloom Gin links with Bloom & Wild for on-pack promo

21 June, 2016

Bloom Gin has announced an on-pack promotion with flower delivery company Bloom & Wild.

The promotion, which offers consumers a complementary summer bouquet of flowers with the purchase of a 70cl bottle of Bloom Gin, will feature on neck tags on more than 8,000 bottles. The bottles, which are the usual price for Bloom Gin at £24 each, are going into stores now and the promotion runs until mid-August.

Caroline Morin, customer marketing manager at Essential Drinks, part of the Quintessential Brands Group, owners of Bloom Gin, said: ‘We wanted to make Bloom Gin the perfect gift in Beers, Wines and Spirits (BWS) for female consumers. Bloom is a floral gin with a very similar shopper profile to Bloom & Wild, targeting confident women. This offer rewards our loyal consumers and helps us to recruit new ones, with a truly differentiating proposition.’’

Bloom Gin is a floral gin created by Joanne Moore, celebrating her 10th Anniversary as Master Gin Distiller this year. Distilled with the botanicals of honeysuckle, chamomile and pomelo, Bloom appeals to a wide range of palates.

Bloom & Wild is the UK's top rated online florist, offering flower delivery through the letterbox, with hand-packed flowers posted through the door.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter