Bloom Gin links with Bloom & Wild for on-pack promo

21 June, 2016

Bloom Gin has announced an on-pack promotion with flower delivery company Bloom & Wild.

The promotion, which offers consumers a complementary summer bouquet of flowers with the purchase of a 70cl bottle of Bloom Gin, will feature on neck tags on more than 8,000 bottles. The bottles, which are the usual price for Bloom Gin at £24 each, are going into stores now and the promotion runs until mid-August.

Caroline Morin, customer marketing manager at Essential Drinks, part of the Quintessential Brands Group, owners of Bloom Gin, said: ‘We wanted to make Bloom Gin the perfect gift in Beers, Wines and Spirits (BWS) for female consumers. Bloom is a floral gin with a very similar shopper profile to Bloom & Wild, targeting confident women. This offer rewards our loyal consumers and helps us to recruit new ones, with a truly differentiating proposition.’’

Bloom Gin is a floral gin created by Joanne Moore, celebrating her 10th Anniversary as Master Gin Distiller this year. Distilled with the botanicals of honeysuckle, chamomile and pomelo, Bloom appeals to a wide range of palates.

Bloom & Wild is the UK's top rated online florist, offering flower delivery through the letterbox, with hand-packed flowers posted through the door.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter