Lanson limbers up for Wimbledon partnership

08 June, 2016

Champagne Lanson has signed up for a 39th year as a sponsor of the Wimbledon tennis tournament which starts on June 27.

The package includes Champagne pouring rights at the championships, cooler jackets for bottles in retail and a limited edition Cuveé Lanson White Label Sec NV in the All England Club’s colours.

The Champagne will be promoted as “the prefect start to summer” during a spell which also see it support the Henley Festival.

Paul Beavis, managing director of Champagne Lanson International, said: “We are absolutely thrilled to be continuing our longstanding – and very happy – relationship with the team at the All England Club and everyone involved with Wimbledon.

“We have ambitious plans to build on it next year as we approach our 40th associated year with the championships.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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