New look for Stella Artois Cidre

AB-Inbev has unveiled a packaging redesign for its Stella Artois Cidre brand.

The revamp comes two weeks after the company overhauled the packaging for sister brand Stella Artois lager.

The packaging will initially feature a limited edition on-pack competition in which consumers can win a holiday in either the Maldives, Iceland or Fiji, or one of 10,000 branded glasses.

The promotion runs until August 28 and is being backed by TV and outdoor advertising from July 11.

Senior brand manager Ally Atha said: “It is important for cider brands to set themselves apart. Stella Artois Cidre embodies a sophisticated, adventurous lifestyle and we are excited to launch this incredible on-pack promotion and packaging that further distinguishes ourselves from our competitors.”

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