Vins de Provence offers necktag promotion for independents

26 May, 2016

Vins de Provence has announced the launch of a necktag promotion to support sales and drive further awareness of Provence rosé wines in independent retailers across the UK.

The free necktag offer – which is available to all retailers and importers who would like to take part – offers consumers the chance to win a luxury three-night trip for two to Provence, throughout the harvest time months of September and October 2016.

To enter, consumers have to purchase a bottle of Provence rosé wine with a promotional necktag featuring the unique code. This code can then be entered and verified online.

Valerie Lelong, export communictions manager for Vins de Provence, said: “In the lead up to summer we want to celebrate the UK market’s growing interest in rose wine. Independent retailers have played a key role in promoting the versatility of Provence wines to their customers. This necktag promotion has been designed to support their efforts in continuing to grow awareness and engagement amongst consumers.”

Vins de Provence has produced 10,000 bespoke necktags and additional point of sale materials to support the promotion.

Retailers looking for further information about the promotion can contact claire@cubecom.co.uk or phoebe@cubecom.co.uk.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter