The Co-op’s Truly Irresistible range wins raft of awards

11 May, 2016

The Co-op’s Truly Irresistible wine range has picked up five medals at the latest International Wine Challenge (IWC) awards.

The convenience retailer’s premium tier own-label range secured a Gold award for its Truly Irresistible Fiano 2014 (£6.99) at the Tranche 2 event.

It also picked up two Silvers: one for its newest addition the Truly Irresistible Chateauneuf-du-Pape 2014 (£15.99), and also for its Bio Bio Malbec (£6.99).

Bronze awards went to its Truly Irresistible Malbec 2014 (£6.99) and Grecula Greco 2014 (£6.99).

The results follow a good year for the retailer’s premium range, which picked up four Silver medals at the Tranche 1 event earlier this year.

And the Truly Irresistible Pinotage 2015 (£6.99), which was introduced earlier this year, recently picked up Double Gold at the South African Top 100 competition.  The retailer said the wine is “a great example of the high quality wines South Africa is producing – stunningly clean, fruit-forward and refreshing”. 




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