Kingsland completes integration of Bottle Green business
Kingsland Drinks, which acquired Bottle Green in April last year, has now completed the strategic integration of the two businesses.
The integration fuses Kingsland’s expertise in manufacturing, logistics and marketing with Bottle Green’s sales, producer relations and winemaking proficiency; it also represents a key stage in its journey to become a leading supplier of wine and spirits in the UK “specialising in providing a full category solution”, according to the company.
Managing Director of Kingsland Drinks, Andy Sagar, said: “We’re thrilled to see the integration complete, just in time for this year’s London Wine Fair. Our customers are at the heart of what we do and we’ve made great investments to lay a foundation in line with their business objectives.
“From reopening Kingsland’s British Winery and investing in WinePRO consumer insight, to installing a new carbonation line, we have the capability to offer quality products and a breadth of service for our producer partners and customers alike.”
Kingsland will showcase its expanded portfolio of more than 100 wine brands from 13 countries at the London Wine Fair next week. The wines cover entry-level and super premium.
It will also be launching a new ‘Curious’ brand of its own, which is designed to offer consumers a less traditional yet more approachable way into the wine category.