Bibendum adds Rhone’s Cellier des Princes to wine portfolio

27 April, 2016

Bibendum PLB has has been appointed to distribute wines from Rhone Valley-based Cellier des Princes in all UK trade channels.

Multiple off-trade sales will be through PLB, with independents supplied by the group’s Walker & Wodehouse division. Bibendum will handle on-trade sales.

Cellier des Princes is the only co-operative in the Chateauneuf du Pape region and has 189 growers with 580 acres of vineyards there and elsewhere in southern Rhone.

The range includes Chateauneuf du Pape, Vaucluse, Cote du Rhone, Cote du Rhone Villages, Vacqueyras and Gigondas wines.

The co-operative’s general manager Pierre Cohen said: “It is our aim to work with the leading distributors in each of our key markets to develop the business.”

Alastair Pyatt, Bibendum PLB France buyer, added: “On top of a fantastic quality versus value proposition, Cellier des Princes has the diversity, flexibility and scale which makes it a perfect fit for Bibendum PLB’s requirements for the on and off-trade, and a significant addition to our French range.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter