Greenall's celebrates British Horse Racing with on-pack promo

17 April, 2016

Greenall’s The Original London Dry Gin has launched a national on-pack promotion to highlight its partnership with British Horse Racing.

The activity features three eye-catching on-pack designs to celebrate British racing and Greenall's role as the Official Gin of The Jockey Club.

This off-trade promotion from Quintessential Brands, owners of Greenall’s Gin, offers consumers two free tickets to the Races with every bottle of Greenall’s Gin purchased in store at UK. This is the second year of the Greenall's ‘Good Times at the Races’ marketing campaign, launched in 2015.

The Greenall’s neck tags are available in store on each 70cl and 1 litre bottle of Greenall’s Gin from the start of the promotion on 1st May through to 24th August 2016. The offer of free tickets is made possible by Greenall’s three year partnership with The Jockey Club, owners of 15 of the UK’s leading racecourses, where the brand is the official and exclusive gin.  

Greenall’s Gin and the Jockey Club are offering a total of 42,000 free tickets to the Races as part of their Good Times sponsorship campaign.
 
Lizzy Johnson, Global Brand & Marketing Director at Quintessential Brands, said:  “We are excited about entering the second year of our sponsorship with the Jockey Club and look forward to enabling even more Greenall’s consumers to have a good time at the races. Just under half a million single serves of Greenall’s were sold at Jockey Club events last year, a testament to the effectiveness of the partnership between two stalwart British brands; both formed in the mid-1700s and both pioneers in their industries.”

Tickets are worth up to £80 and include key race meets such as the Investec Epsom Derby. Entry to the competition is via a unique code entered on www.greenallsgoodtimes.co.uk




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Lifting the spirits

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