Jeroboams plans to strengthen its position in independent retail sector

08 April, 2016

Jeroboams, is launching plans to strengthen its positioning as a London wine merchant in order to take advantage of the current trend for shopping ‘local’.

The company, which boasts “enviable locations” across London, has announced a raft of activity including store upgrades and a streamlined social media strategy.

Hugh Sturges, appointed from Berry Bros & Rudd six months ago, said: “It’s a wonderful time to be working at Jeroboams. We have a rich history with a portfolio of shops in the most celebrated parts of London and a solid reputation. We are very lucky in that we have fantastic customers who have a sense of loyalty to our stores, our wines and our staff, but we are aware that retail is incredibly competitive so we want to update our plans and showcase the best of what we are, and what we can be, to our regular customers, as well as entice new customers into our stores.”

Over the next year Jeroboams will introduce an updated website, a streamlined social media plan, upgrades within the stores and a ”visually impactful” window dressing programme. The first of these new displays can currently be seen in stores to highlight the current Bordeaux promotion.

The store upgrade project will include the “much anticipated” overhaul of the Walton Street Cellar for private functions and events.

The company also noted it is soon to unveil the complete store refit for its iconic delicatessen Mr Christian’s in Notting Hill. Originally set up 40 years ago by Glynn Christian, one of the first TV chefs, this institution is being revamped and relaunched on 5 May. 

Bookmark this

Site Search


Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know