Provence rosé tipped to continue growing UK sales

07 April, 2016

Wine drinkers are seeking out more sophisticated rosé and Provence is perfectly placed to capitalise, according to a leading independent.

Sales of Provence rosé increased dramatically in the UK over the past year, with volume sales up 37%, according to generic body the CIVP.

That bucks a trend of declining sales of French wine and falling overall rosé sales in the off-trade.

London-based The Vintner, which specialises in having a carefully curated list of no more than 100 wines, has unveiled a new range which features an increased number of rosés as the sun starts to shine on the capital.

Purchasing manager Gavin Smith told OLN: “We have two Provence rosés for the first time: Domaine des Monticoles Rosé 2015 [selling at £8.21] and Mado en Provence 2015 [£10.46].

“People are now more willing to spend money on rosé wines, so we looked for some more premium ones.

“More people are looking
for lighter-coloured rosé wines and Provence is leading the way on these.”
Along with carrying more rosés than it did a year ago, The

Vintner has upped its focus on light red.

“For this list we have also moved a lot further away from the southern Rhône, which is 15% abv-plus, so we have more wines from northern Rhône because customers want the lighter style,” said Smith.

“Another light wine producer we love is a biodynamic winery in Crémant de Loire. We have listed this for a few years. The winemaker also does a white Chenin, which we will list at some point.

“His philosophy fits in with what we are doing.”

To coincide with the launch of its spring/summer 2016 list, The Vintner also unveiled its new west London base, complete with a bespoke tasting room.

Managing director Julia Beran said: “We want to make buying wine for drinking now easy and straightforward.

“We ensure that each and every wine list not only offers great value for its price, but is also a fabulous example of how a wine from that place should taste. If we think something isn’t up to scratch then we replace it with something that is.”

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