Fosterís announced as Official Lager of England Cricket

24 March, 2016

Fosterís, is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Fosterís return to sports sponsorship for the first time in a decade.

The deal will be supported by a nationwide campaign appealing to cricket fans across the country throughout the summer.

David Forde, MD of Fosterís owners Heineken, said: ďWe're thrilled to team up with England Cricket. Itís been a decade since we last sponsored the sport in the UK and what a time to start again.†England is playing superbly and the popularity of all forms of international cricket is soaring. Cricket has one of the widest fan bases of any sport and Fosterís is one of the best-selling lagers in the country - itís a winning combination for our customers, consumers and us.Ē

The ECB logo will be included on all Fosterís packaging later in the year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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