Tesco launches Champagne deal to woo Easter shoppers

23 March, 2016

Tesco is selling a bottle of Champagne for less than £7.50 per bottle over the Easter period.

The Pol Aimé Brut Champagne, which was recently awarded a Silver Medal by the International Wine Challenge (2016 Tranche 1), is normally available in Tesco stores for £9.95 but a 25% off promotion over the 12 next days (until 3 April) means it can be bought at just £7.46 per bottle.

Pol Aimé Brut is made exclusively for Tesco and is described as being clean, refreshing and elegant with aromas of citrus fruit and hints of yeast and toastiness.

Rob Dixon, buying manager for Champagne at Tesco, said: “We are delighted to be able to offer our shoppers Champagne at such fantastic value. With prices like this we are certain our customers will have plenty to celebrate this Easter.”

The £7.46 price will only apply if customers purchase any six or more bottles of wine in stores or online during the promotion period. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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