Tesco launches Champagne deal to woo Easter shoppers

23 March, 2016

Tesco is selling a bottle of Champagne for less than £7.50 per bottle over the Easter period.

The Pol Aimé Brut Champagne, which was recently awarded a Silver Medal by the International Wine Challenge (2016 Tranche 1), is normally available in Tesco stores for £9.95 but a 25% off promotion over the 12 next days (until 3 April) means it can be bought at just £7.46 per bottle.

Pol Aimé Brut is made exclusively for Tesco and is described as being clean, refreshing and elegant with aromas of citrus fruit and hints of yeast and toastiness.

Rob Dixon, buying manager for Champagne at Tesco, said: “We are delighted to be able to offer our shoppers Champagne at such fantastic value. With prices like this we are certain our customers will have plenty to celebrate this Easter.”

The £7.46 price will only apply if customers purchase any six or more bottles of wine in stores or online during the promotion period. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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