Football Manager unveiled as latest Carling iPint partner

23 March, 2016

Molson Coors has announced a new partnership with football managing simulation game Football Manager for its award-winning loyalty programme iPint.

As part of the partnership, the app will now include a new and exclusive Football Manager quiz, which rewards players with cashback prizes. An on-pack promotion on Carling four-packs also forms part of the deal.

Alpesh Mistry, customer marketing director at Molson Coors, said: “iPint continues to go from strength to strength with research showing 75% of all engaged iPint users have visited the app more than ten times in 2016.

“Our new partnership with Football Manager is the perfect example of how we are leveraging fantastic relationships with like-minded brands to generate consumer excitement and increased loyalty in the beer category.
 
“Our long-term objective is not only to build the most significant loyalty app, but to continue to ensure we utilise relationships with a number of key partners to unlock value for our customers both in the on- and off-trade.”

Molson Coors continues to strengthen ties with iPint’s existing partners to give consumers access to more exclusive rewards upon the purchase of Carling four packs. Prizes and rewards are up for grabs include cashback, 30% off Sky Sports day passes from NOW TV, 25% off bills at Sizzling Pubs and the chance to win a £1,000 holiday getaway.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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