Free Run announced new flavour for Manavista

23 March, 2016

Free Run Wines is adding a new variant to its wine-based drink, Mr Peel’s Manavista. The brand, with its new variant, will be on display at the London Wine Fair.

The new variant is Pear & Elderflower, which will join the Pink Grapefruit flavour launched last year. The drinks, which are gently spritzed, have an alcohol content of 5.5% abv.

The drinks are designed to appeal to millenials – the consumer group dominated by young adults in the 20s – by tapping into the popularity of wine-based drinks and also drinks containing a lower alcohol content.

At the Fair, Free Run Wines will also be launching a new brand Le Village Anglais, which it said is a nod towards the many British ex-pats who have settled in the South West of France. The wines are sourced through Free Run’s partners, Le Vignerons de Buzet, who will also be launching its Sans Sulfites trio (white, red and rose) at the Fair.

“Consumers are increasingly demanding lower levels of sulphites in their wines and Le Vignerons de Buzet is leading the way in responding to this demand,” said Free Run Wines.

An Organic Grand Reservr Champagne from the Grand Cru specialist Champagne Cuperly will also be on show.

“Organic Champagne has seen huge growth in Scandinavian markets, and we feel that there is a gap in the UK market or more organic wines,” said Free Run.

Also new for the UK market is the Mt Monster brand from its Australian partners Morambro Creek in Padthaway, South Australia. 




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter