Crabbie’s reveals Grand National on-pack offer

23 March, 2016

Crabbie’s has launched an on-pack promotion to engage with consumers in the run up to the 2016 Crabbie’s Grand National event.

The offer gives fans the chance to win a £50,000 cash prize and a range of other prizes are also up for grabs, including Crabbie’s glassware, bottles of Crabbie’s Light and cans of Crabbie’s Original as well as sunglasses and flipflops.

Claire Kelly, Marketing Controller for Crabbie’s said: “As we count down to this year’s Festival we want to ensure that our off and on-trade customers have the best tools at their disposal to fully maximise the Crabbie’s Grand National Festival experience to consumers. 

“The on-pack offer represents yet another major investment for Halewood International. We have strong ambitions for the Crabbie’s brand family and will continue to invest in driving the brands growth, with high profile TV investments, consumer PR activation and trade support.”

For those wanting more information and merchandise kits to help support this year’s Crabbie’s Grand National campaign, customers can contact their Halewood sales representative, or alternatively call Halewood Telesales on 0845 6000 666.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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