French Wines with Style app matches wines to your personality

22 March, 2016

French Wines with Style has launched a new wine style application that aims to match the style of French wine that best suits your personality.

The application works like a personality test, asking users to answer five not entirely serious questions. The result - an amusing description of the most suitable wine style with corresponding wine tips – can be shared via Facebook, Twitter or Pinterest.

Four different French wine styles have been used in the application: Glamorous & Chic, Natural & Authentic, Cool & Laidback, Fun-loving & Quirky. These styles have been used throughout the campaign as an alternative approach to presenting the diversity of French wine in a fun and accessible way.

The application has been produced in different languages and will be promoted in six European countries. 

Further details can be found via this link to the Facebook page: https://www.facebook.com/Wineswithstyle/app/550148161818775/




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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