Convenience stores must improve beer and cider fixtures to boost profits
Convenience store owners can boost beer and cider sales exponentially by focusing on ease of shop, value for money and meeting consumer occasions, according to a leading supplier.
“Whenever the sun shines it has the biggest uplift on sales. As we come up to spring and summer, having enough cold beer to meet demand when the sun is about to shine has a real impact on sales.”
60 Second Shop gives customers a different angle to their shop and gives the store owners an opportunity to upsell across multiple categories. The supporting POS and easy-to-shop aisles give the store an element of theatre, engaging the customer and creating an important point of difference over competition.
Sukh Gill Nisa, Horninglow, Staffordshire
Personally, if I’m a shopper and I go into a shop, I don’t want to be confused. I want to know what I’m going in there for and go about my business, because time is precious to us all.
Atul Sodha Londis, Harefield, london
You can buy beer anywhere. You can walk into any shop and buy beer, but being in a shop that gives you that little bit extra, that’s what catches their eye.”
Ash Puntambekar, Nisa, Fenstanton, cambridgeshire