Newcomer targets gin fans and summer drinkers

07 March, 2016

A new gin-based drink has its sites on being the drink of the summer.

The Wingfield, which is described as ‘a Great British Gin Aperitif’, already has listings in Harvey Nichols stores in London.

The drink is a contemporary aperitif, blended to a secret recipe from a small batch London Dry Gin, cucumber, pink grapefruit, elderflower and other fruits and spices.

Creator Simon Weston, said: “Our namesake was an innovator too – Major Walter Clopton Wingfield pioneered lawn tennis in the 1870s and changed the face of British summer, and we’d settle for nothing less. The Wingfield is distinctly different. It’s a modern gin aperitif blended to have a unique signature.”

A marketing campaign for the drink is planned in time for the summer. The “I’d rather have a Wingfield” is designed to target 25 to 40 year-old men and women.

The signature serve is The Wingfield Spritz, which includes chilled soda water and an orange twist. 




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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