Lidl runs promotion on English and Hungarian wine
Lidl has bolstered its wine shelves with 57 SKUs including English and Hungarian ranges as part of an in-store promotion called Wine Cellar.
It hopes the wines will cater to shoppers looking to try something new, “offering interesting alternatives to classic French or Italian styles”.
The promotion will run while the limited-edition stocks last and includes Château Dereszla Tokaji Furmint (£5.99), Sir-Irsai (£5.99) and Polgár Therápia Villányi Cuvée (£6.99).
The English line-up, supplied by Surrey-based Broadwood’s Folly, features a sparkling white brut (£14.99) along with a white and a rosé, both retailing at £7.99.
Lidl UK’s panel of Master of Wines has also selected a Chenin Blanc-Grenache-Roussanne (£5.49), a Coonawarra Cabernet Sauvignon (£6.49) and a Hawke’s Bay Syrah (£8.99), among others.
Ben Hulme, who was recently promoted to group head of wine at Lidl, said: “The ambition of our Wine Cellar promotion is to offer something a little different for our customers, and challenge their expectations. The new Hungarian and English wines are sure to prove popular – whether for wine aficionados, or those looking to vary their home collection.”