Lidl eyes upmarket English wine sales with Denbies listing

04 January, 2016

Discount retailer Lidl is to stock English wine for the first time, the company has revealed.

It has partnered with the Surrey-based Denbies Wine Estate to list three wines as part of its Easter Wine Cellar range, which launches in early March.

The wines will appear under the Broadwood Folly label.

A white and a rosé will retail for £7.99, while the sparkling will have an RRP of £14.99.

Lidl’s wine sales have increased some 40% in the last year.

Ben Hulme, the head of beers, wines and spirits at Lidl, said: “We are delighted to be offering a range of English wines as part of our Easter Wine Cellar range.

“The English wine industry is growing and is something we as a retailer are keen to support, therefore we are excited to have partnered with the Denbies Wine Estate to stock three delicious English wines; a white, rosé and a sparkling wine.”

Founded in 1984, Denbies is the largest vineyard in the UK. It has 265 acres of land under vine as part of a 627-acre estate.

Denbies is responsible for around 10% of the UK’s total wine output.

Denbies also produces a red, which blends Pinot Noir, Dunkelfelder, Regent and Rondo, and a Noble Harvest Ortega 2014 dessert wine.

Both have recently won listings in Waitrose.

Waitrose is the dominant force in English wine retail. It has a 60% market share and stocks over 100 English and Welsh wines.

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