British love affair with Prosecco value shows no sign of cooling

07 December, 2015

Prosecco continues to be the sparkling wine of choice in Britain, according to a new survey out today.

Some 59% of us have Prosecco as our preferred glass of fizz, and almost half of us – 49% - would choose it over Champagne on price grounds.

It is an everyday indulgence for 40% of us.

However, only 37% feel confident they can choose a good quality bottle. The label is the key deciding factor for 21% of us, with 27% placing their faith in the region of origin.

If the 1,000 respondents to the survey are fully representative, over 40 million of us plan to toast Christmas day with a glass of Prosecco, and 38 million to mark the New Year.

Alessio Del Savio, master winemaker at Mionetto, said: “All Prosecco is made from Glera grapes grown within the Prosecco region in north east Italy. The best will have DOCG accreditation, and some of these go for as little as £10.

“Prosecco is the perfect way to make your occasion feel special, even if it’s something as simple as celebrating the start of the weekend. So, it’s not surprising that it’s become so popular in the UK.

“We’re delighted to see so many Brits enjoying the sparkling wine we love to produce.”

Mionetto was founded in 1887 in the village of Valdobbiadene, to the north of Venice.

It helped drive sales at UK distributor Copestick Murray up 15% to £23.6 million in 2014, with year-on-year growth of Mionetto up by 300%.

Sales in 2015 of the Mionetto brand are expected to increase in the UK by over 500%.

Copestick Murray began working with Mionetto after Henkell took a controlling stake in Copestick Murray in September 2013. Mionetto is wholly owned by Henkell & Co.

It aims to make Mionetto the number one UK Prosecco brand in the next five years.

Last year, UK sparkling wines were up £25.4 million year on year in the six weeks to Christmas, while Champagne sales were down 8% over the same period.

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