Bargain Booze listing for Cramele Recas Wolfhouse Pinot Noir
Romanian winery Cramele Recas has won a new listing at convenience store Bargain Booze for its Wolfhouse Pinot Noir.
Phillip Cox, founder and commercial director of Cramele Recas, said: “I am thrilled to be launching our Wolfhouse Pinot Noir into Bargain Booze as this will build further awareness of our wines, whilst introducing Bargain Booze customers to great tasting quality wines from Romania.
“With new infrastructure in place we are confident we can meet the growing demand of Romanian wines.
"As a relatively new wine-producing country people are always astounded by the quality we have on offer and it is great to see that we have a loyal following who activity seek out our wines on supermarket shelves.”
Founded in 1998, Cramele Recas is Romania’s largest exporter of bottled wine.
Earlier this year the winery announced it was investing some £1.4 million in a new bottling facility to double its capacity to 20 million bottles per year.
It currently exports around 3.4 million bottles to the UK each year, and has listings at a range of other retailers including Nisa, Londis and Asda.
Sales at Cramele Recas rose 15% to £17.5 million in 2014.
Wolfhouse Pinot Noir retails for £6.00.