Laithwaite’s signs major partnership with BBC Good Food

16 November, 2015

Laithwaite’s Wine has announced a strategic wine partnership with the BBC Good Food brand.

The multi-channel deal will give BBC Good Food fans access to Laithwaite’s range of over 1,500 specialist wines via either its magazine, website or live events.

Laithwaite’s wines will also be available to sample at the BBC Good Food live shows. 

Future plans for the partnership include expert recommendations and wine pairings.

David Thatcher, chief executive of Laithwaite's Wine, said: “At Laithwaite’s, we are incredibly proud of the extraordinary range of wine we bring to over 400,000 loyal customers across the UK and we are delighted to be introducing BBC Good Food subscribers and readers to something that will be both exciting and unique.

“We plan to build on this partnership in the coming months by developing bespoke offers so food and drink lovers should watch this space.”

Chris Kerwin, publishing director of BBC Good Food, said: “We are thrilled to be embarking on this new partnership and know Laithwaite’s specially selected wines will be a great fit for our audience.”

Founded in 1969, Laithwaite’s Wine range now extends to over 1,500 wines from 22 countries. The company recently won Online Retailer of the Year and overall Retailer of the Year at the International Wine Challenge Awards.

BBC Good Food is the UK’s number-one food website. The BBC Good Food Show Live at the Birmingham NEC is the UK’s largest food event.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter