Heineken launches Bond-themed ad starring Daniel Craig

24 September, 2015

Heineken has launched a James Bond-themed TV campaign starring Daniel Craig.

The actor stars as 007 in the latest film in the series, Spectre, which will be released in the UK on October 26.

The Heineken ad – the brand’s biggest global marketing platform of 2015 – will launch mobile-first via Facebook, before being shown on TV and cinema screens worldwide.

It uses the same cinematographers and stuntmen as the film to make the action sequences “authentically Bond”.

The beer is also hosting a screening event in early November at which it will attempt to take the world’s first “selfie from space”, dubbed the Spyfie.

Brand director David Lette said: “In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC and activating Spyfie once again we will give fans access to the world of James Bond.”

Fans can also scan the Heineken logo on bottles to access exclusive content with Daniel Craig and behind-the-scenes footage from five of the movie’s locations – Mexcio City, Rome, London, Austria and Morocco.

Heineken has partnered with the Bond franchise since 1997, when Tomorrow Never Dies was released. This is the seventh consecutive film it has been involved with.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter