In-store sampling to support Warner Edwards gin listings

22 September, 2015

Craft gin distiller Warner Edwards is to support new retail listings for its products with in-store sampling and POS.

The company’s Elderflower Infused gin is going into 199 Marks & Spencer stores next month when Booths supermarkets will also list its flagship Harrington Dry and Victoria’s Rhubarb gins.

Warner Edwards co-founder Tom Warner said: “This is a really exciting time for the Warner Edwards brand.

“We are attracting the attention of the trade with our genuine craft gin proposition. 

“Our ambition is to give the British gin drinker the chance to buy our gins and enjoy the complex and outstanding flavours of our lovingly-produced gin.

“We will be supporting both listings with in-store tastings and point-of-purchase promotional activity to drive awareness and sales.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter