Plum & Sloe flavour joins Hooper's drinks range
Global Brands has added Plum & Sloe flavour to its Hooper’s drinks range.
The flavours joins a range that includes alcoholic Dandelion & Burdock, Cloudy Lemonade, Strawberry & Elderflower, Raspberry & Nettle and Ginger Beer.
Marketing director Simon Green said: “Innovation across the premium RTD category is centred on a shift in demand towards products that have premium credentials, real provenance and heritage with more interesting and natural flavour options.”
The new drink has an abv of 4% and will be in 50cl bottles. The recommended served is over ice.
Support for Hoopers includes sponsorship of the World Conker Championship in Northamptonshire in October and pop-up secret garden parties across the UK.
There will also be sampling, POS, and digital and social media campaigns.
The Hooper’s brand dates back to 1817 and was relaunched in its current guise by Global in 2012.