Accolade Wines buys Chile's Viña Anakena

14 September, 2015

Accolade Wines has bought Chile’s Viña Anakena – a move it says has made it the first company to have a footprint in all major New World wine regions.

Viña Anakena was founded in the late 1990s in Alto Cachapoal in the Andean foothills south of Santiago, and now exports to 50 markets.

All its brands, its 3,000-tonne winery, cellar door, VIP tasting room  and 80 employees have been taken on by Accolade as part of the deal.

Accolade chairman Nick Greiner said: “Our customer knowledge and sophisticated distribution systems will build on Anakena’s foundations, as we did with New Zealand’s Mud House, quickly building it into million case brand in the UK.”

The company will retain Anakena’s leadership team, headed by Ricardo Letelier, who will report to Accolade’s American head MJ Loza. Other senior members of the management team, including winemaker Gavin Taylor, will also stay with the business.

Letelier commented: “Accolade has a track record of looking after and growing brands. Accolade has demonstrated through its acquisitions of Geyser Peak in 2012, Mud House in 2014, and Grant Burge Wines early this year, that it not only preserves the unique identity and heritage of its brands but can bring its global expertise to bear to grow brands that it brings into the company.”

Anakena’s founders, Felipe Ibáñez and Jorge Gutiérrez, said: “We are proud of our country and national wine industry and for over 15 years have enjoyed building the high quality wines and assets of Anakena. As we pass the business onto Accolade we look forward to seeing the great wines of Anakena available to more consumers in more countries. Bringing Accolade to Chile will be positive for both Anakena and the Chilean wine industry in general.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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