Online wine sales on the rise

14 September, 2015

UK online wine sales grew 11% by value and 9% by volume in the past three months, the Wilson Drinks Report has found.

WDR collects EPOS data from 13 online wine retailers including Tesco, Waitrose, Majestic, The Wine Society, M&S and Laithwaites.

Managing director Tim Wilson said: “The sparkling wine surge has continued into 2015, with total sparkling wine value up 16%. Not only have sales of Italian wine grown strongly, we have also seen a massive jump in sales of other French sparkling wine other than Champagne.

"Both Champagne and Cava, however, saw sales fall back 5% in the first quarter of the year.

“Still wine also had a strong quarter with volumes up 8% and value up 10%, a welcome boost for the wine industry, where sales continue to be tough across the more established on and off-trade channels.

"What is interesting is how the shape of online sales is markedly different to sales through supermarkets.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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