Online wine sales on the rise

14 September, 2015

UK online wine sales grew 11% by value and 9% by volume in the past three months, the Wilson Drinks Report has found.

WDR collects EPOS data from 13 online wine retailers including Tesco, Waitrose, Majestic, The Wine Society, M&S and Laithwaites.

Managing director Tim Wilson said: “The sparkling wine surge has continued into 2015, with total sparkling wine value up 16%. Not only have sales of Italian wine grown strongly, we have also seen a massive jump in sales of other French sparkling wine other than Champagne.

"Both Champagne and Cava, however, saw sales fall back 5% in the first quarter of the year.

“Still wine also had a strong quarter with volumes up 8% and value up 10%, a welcome boost for the wine industry, where sales continue to be tough across the more established on and off-trade channels.

"What is interesting is how the shape of online sales is markedly different to sales through supermarkets.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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