Majestic enters own-label wine market

11 September, 2015

Majestic has launched its first ever own-label range under the name Definition.

A Chablis (£15.99), Chardonnay from Limoux in France (£12.99), Italian Pinot Grigio (£9.99), Sancerre (£17.99), Provence Rosé (£12.99) and Côtes du Rhône (£11.99) are all on sale from now.

New Zealand Sauvignon Blanc (£11.99), Claret (£12.99); New Zealand Pinot Noir (£15.99); Rioja Reserva (£12.99); Argentinian Malbec (£11.99); and Prosecco Brut NV (£12.99) will all join the range on October 1.

The range has been over two years in the making and has been designed to reflect the best available from major wine regions around the world.

Buying director Justin Apthorp said: “The Definition range showcases what we consider to be the most important wine styles in the world.

“Each wine represents the definitive style of its region and they’re produced by some of the world’s leading winemakers.

“Definition is a great way to get chatting about wine with our customers and it’s an easy way to explore wine-making areas and grape varieties.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter