Meantime launches London brewing history tour
Meantime has created an audio tour of the history of brewing in London that anyone can download.
The brewery worked with new app Recho, which uses location-based social media technology to make audio recordings about the history of a certain site available only when listeners are actually in the area.
All listeners need to do is download the Recho app and go to the start of the tour, in Thrale Street, where they will be able to hear the first reading.
There are 10 stops on the tour, including London Bridge, Alderman’s Stairs in Shad Thames and the Old Royal Naval College. Each location’s history is read by a different person, including author and broadcaster Danny Wallace, chef and TV presenter Matt Tebbut and Meantime founder and brewmaster Alastair Hook.
One of the tour guides, beer sommelier of the year Rod Jones, said: “18th century London was the epicentre of the brewing world, a metropolis that produced beers that quite literally shaped the world’s drinking culture. Today London’s brewing scene is brimming with life once again, and with the advent of Recho, this unique location-based technology allows us to tell that story by tying pockets of knowledge to a sense of place in an exciting and innovative way.
“By encouraging fans of craft beer to harness the power of their smartphone, we hope to enable them discover what makes this brewing city great – and why it firmly deserves its place in the books of brewing history.”
Recho founder Åsmund Sollihøgda said: “Meantime Brewing is a great example of a company bursting with stories worth sharing. I feel privileged to be able to help introduce London drinkers to London’s rich brewing history that are the roots of today’s brewing world, hiding right under their noses.”