Coors Light launches on-pack adventure campaign

27 August, 2015

Molson Coors is giving Coors Light drinkers the chance to win adventure holidays in an on-pack promotion.

The company has ploughed £2.8 million into the campaign, which is being promoted on social media, TV and video on demand.

Consumers who buy one of 3.8 million promotional packs can enter a competition to win adventures including glacier hiking in Iceland, bobsleighing in Austria and snow zorbing in the UK.

The campaign, which is called Subzer-0º Adventures, will also be promoted in stores through POS.

Brand director Ali Pickering said: “We know that our consumers are eager to have novel and exciting experiences and live for the moment. By offering the chance to win one of many Coors Light Subzer-0º, we hope that we can help our consumers to make the most out of today.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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