Sparkling wine and spirits drive BWS value growth

25 August, 2015

Surging summer sales of vodka, gin and sparkling wine have led the total off-trade BWS market into 0.7% value growth on the previous year (Nielsen, 12 weeks to 15/8/15).

Spirits were the star performers in the market, with sales up 5% compared to the same period last year. Nielsen said vodka and gin, up 4% and 9% respectively, were key growth categories, adding £17.5 million to the market between them.

Growth is coming mainly from established brands, with Smirnoff up £5.7 million, Russian Standard up £4.7 million and Gordons up £1.4 million.

Single malt whisky, American whiskey and non-cream liqueurs all enjoyed double-digit growth.

Meanwhile sales of sparkling wine topped £157m in the 12 weeks to August 15, an increase of 23% on the previous summer. Light wine was down 1%, with rose the worst hit, down 7%. White wine was down 1.5%, while red grew 1.8%.

Lager has endured a torrid summer, down 4% on last year, which equates to an £18 million drop, with disappointing weather plus the absence of a major football tournament blamed.

Cider was also hit by poor weather and sales dipped 65. Apple is down 9% but flavoured grew 4%. 




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter