Corona brings the beach to London

13 August, 2015

Corona is bringing the beach to London’s Old Street with a new outdoor campaign.

The brand is setting up a massive poster, beach, palm trees and a Corona bar in the heart of the capital, which will point consumers to the nearby Hoxton Square Bar and Kitchen, the flagship of a number of bars around the country that have partnered with Corona for the push.

The poster features large 3D Corona bottles and a light-reactive mechanic, and encourages passers-by to “find their beach”.

Other posters will be pasted on east-facing billboards in London and Manchester and will show a live countdown to sunset, which will be broadcast on the poster.

Marketing manager Steph Okell said: “Corona is synonymous with the beach – a unique place to each of us – the place we go to unwind, enjoy ourselves and share amazing experiences with friends. We want Corona fans to find their beach anywhere – from Old Street to Manchester, whether through a beach in the city or a live sunset. The idea is to make a truly authentic out-of-home experience for Corona lovers – helping them to ‘find their beach’ in unexpected places.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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