Stella gets bird's eye view of Wimbledon

26 June, 2015

Stella Artois is flying high for this year’s Wimbledon tennis championships with a campaign focused around the club’s Harris hawk, Rufus.

Rufus has been scaring off pigeons at Wimbledon for the past five years, and hit headlines in 2012 when he was stolen from the back of his owner’s car.

Stella will be offering consumers the chance to get Rufus’s bird’s eye view of Wimbledon with what it is calling “the world’s first hawk simulator”, using footage captured by a drone.

The simulator will appear at London’s Waterloo station from June 29 to July 2.

There will also be an app tennis fans can download to give them the simulator experience if they can’t make it to Waterloo.

Brand owner AB-Inbev is also releasing a limited edition Wimbledon chalice, which it is selling online for £15, and limited edition packs celebrating Stella’s role as the official beer and cider of Wimbledon.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter