Berry Bros opens new cellar

26 June, 2015

Berry Bros & Rudd has opened a new cellar to host more private wine events at its historic London shop.

The Sussex Cellar is the third cellar to open underneath the shop in St James’s.

Demetri Walters MW, sales manager for private wine events, said: “Our new Sussex Cellar affords us much-needed extra capacity in bringing wine education and entertainment to our clients. This latest venue is of a completely novel design that combines the feel of one of our traditional wine cellars with the exciting architecture, convenience and state-of-the-art gadgetry of a purpose-built venue.”

Berry Bros hosts more than 800 events a year.

The new cellar is named after the Duke of Sussex, who was a regular customer in the early 19th century.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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