Price-marked pre-mix

25 June, 2015

Global Brands has released a pre-mixed cocktail price-marked at £1 for 25cl.

There are three variants in the Flare Cocktails range – Mojito, Cosmopolitan and On The Beach. 

Marketing director Simon Green said: “We have identified a clear opportunity for the independent channel, where value and convenience need to be at the heart of every retailer's offer.  

“Flare Cocktails represents an exciting opportunity for retailers to stock and sell an exclusive on-trend product, which will allow them to compete effectively against the supermarkets.”

Global Brands said canned RTDs are growing by 10% in the impulse sector, and that its target market of students are drinking at home more often than they did in the past. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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