Carling targets football fans with pre-season campaign

24 June, 2015

Carling has launched a £3.6 million promotion aimed at football fans ahead of the new season, which starts in August.

The campaign includes TV and outdoor advertising and an on-pack promotion for consumers to claim a £10 voucher for kitbag.com on 10-, 12- and 15-can packs.

There will also be a “shirt amnesty”, fronted by ex-Premiership footballer and I’m A Celebrity contestant Jimmy Bullard.

Fans will be able to trade in a football shirt with the name of a recently sold player on the back for a new one, at no cost.

Jim Shearer, Carling brand director at Molson Coors, said: “Our ambition for Carling is to energise and drive long-term sustainable growth of the familiar favourite lager category by focusing on adding value through promotions at the moments that matter most to consumers.

“This exciting, new promotion targets a unique time of the year when, uninhibited by their team’s actual performance, fans have renewed hope, dreams and aspirations about the prospects of the season ahead.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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