Thatchers upweights support with new Gold ads

23 June, 2015

Thatchers Cider has launched a new multi-million pound campaign for its flagship Thatchers Gold brand.

The campaign features billboards running through to September, alongside social media and PR activity.

The ads will be appearing on 630 outdoor 6-, 48- and 96-sheet poster sites, the brand’s heaviest coverage to date to reflect its increased distribution across the UK.

A new TV and cinema ad will appear from early August until mid-September.

Managing director Martin Thatcher said: “The new campaign really focuses on our values, the authenticity of our brand, and our dedication to the art of cidermaking, great taste and perfection.

“We’re looking for the tone of the new campaign to resonate with premium cider drinkers, engaging with our loyal consumers as well as attracting a new audience to Thatchers Gold.”

IRI figures for the year to May show Thatchers Gold sales value up 33% in the off-trade.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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