Copestick Murray takes I Heart to festivals in VW campervan

18 May, 2015

Copestick Murray is set to promote its I Heart wine brand at summer festivals this year in a branded VW camper van.

The 1970s van has been fitted out as a wine bar serving I Heart wines, and will travel to festivals including Grillstock in Manchester, Bristol and London.

Brand manager Samantha Cross said: “It is an exciting time for I Heart and it is going from strength to strength. With the focus being on unique, urban festivals and events around the country Grillstock is a perfect brand fit for I Heart. We can’t wait to be interacting with our consumers and getting the brand in their hands in such fun and lively environments.”

The wine brand has distribution in 23 countries around the world.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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