London and Edinburgh celebrated in Johnnie Walker limited editions

13 May, 2015

Johnnie Walker has released two limited City Edition bottles for its luxury Blue Label blend.

The 4,000 numbered bottles feature a cityscape of either London or Edinburgh and come in blue gift boxes featuring famous landmarks.

Nick Temperley, head of supplier Diageo Reserve GB, said: “Consumers are constantly looking for innovative products and gifts, and the launch of the City Edition bottles provides them with the luxury liquid they know and love while offering an added value of exclusivity and craft.”

The City Editions are available from selected retailers including The Whisky Shop, The Whisky Exchange, 31 Dover and specialist whisky outlets, at an rrp of £199.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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